For more than five centuries, the De Halve Maan brewery in Bruges, Belgium, has been making beer. And it’s very good beer, according to those who rate such things — in recent years especially, many of their beers have won prestigious awards. The strong reputation of that beer has increased demand for De Halve Maan’s product, and seeing the opportunity to make more money, De Halve Maan has increased supply. And then they realized that their facilities just weren’t appropriate for their ever-growing business.
Bruges is a small city which dates back to the year 840. While the city has modernized in many ways, it’s also retained a lot of its historic charm (or curses, depending on your point of view) in many others. Of particular note are its roads. They’re narrow and paved in cobblestones (as seen above via Google Street View ), and many predate cars, trucks, and buses. The Medieval feel of Bruges has been a boon for De Halve Maan — nearly 100,000 tourists visit its facilities each year, taking in the frozen-in-time aspects of the city’s architecture while downing a fresh pint right from the brewery itself.
But due to the increased beer production, those roads have become a problem. To get beer from the brewery, De Halve Maan needed a seemingly infinite stream of trucks to come in and out, and the local infrastructure simply didn’t allow for it. As a result, the brewery’s owners considered moving production out of its home of more than five centuries, relocated to a place more accessible by truck.
And then, in 2011, telephone company workers installed some cables outside the brewery and, according to NPR, De Halve Maan’s owner, Xavier Vanneste, noticed. And it piqued his curiosity — Bruges’ existing infrastructure was causing him untold struggles, but the telecom company found a way around the same problem. Or, more accurately, they found a way under it. If the telephone company could run wires underground, Vanneste wondered, maybe De Halve Maan could run tubes full of beer below the street as well. Intrigued, Vanneste went to explore this solution.
In 2015, he had one: plans for a nearly two-mile-long pipeline connecting the brewery and a bottling plant. The rather straightforward idea was complex, as it had to meet a lot of safety and quality standards. As Mic observed, “It’s a clever plan (unless you’re the truck driver) since it saves the company time and money while benefiting the environment.” Wired explains:
To satisfy food safety authorities, avoid accidentally poisoning customers, and keep its beer delicious, De Halve Maan used high-density polyethlyene, a hardy and food-grade plastic. A series of bundled pipes, about a foot in total diameter, can transport up to 1,060 gallons of beer an hour between the center city brewery and its bottling plant. It will take each delicious batch between one and half and three hours travel from end to end. The leisurely pace isn’t a cultural thing, it’s to keep too much air from infiltrating the good stuff. Between batches, the brewers will use jets of cleaning solution to disinfect and sterilize the pipes and keep the product in safe chugging condition.
Oh, and the budget for the project came out to about $4.5 million.
But De Halve Maan overcame all these obstacles and, this month, the beer began flowing through the Bruges beer pipeline. To date, no one has figured out how to create an unauthorized tap.
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