Privacy Policy

Now I Know is operated by Dan Lewis, who can be contacted via email here.

Now I Know respects the private nature of your personal information.

This Privacy Policy describes how it uses your information.

Now I Know does not and will not rent, share, or sell our subscriber list except as required by law.

And it’s really easy to unsubscribe — just click the link in the bottom of the email.

Now I Know runs ads and uses cookies and links to other sites. Cookies are small text files placed in your computer’s web browser which help websites like Now I Know retrieve information which allows us to better tailor your experience, but if it uses them, it’s simply to obtain information related to Now I Know or Dan Lewis’ stuff generally — and not to get information unrelated to those. And yes, our advertisers may use cookies as well, and both they and us may measure how often links we share with you are clicked on. You can opt out of some of this stuff by going to

There’s a bit more to that, and I have to use this really wonky text. It’s below but it is more of the same.

Notwithstanding any other provision, we partner with third parties that collect information across various channels, including offline and online, for purposes of delivering more relevant advertising to you.  Our partners may place or recognize a cookie on your computer, device, or directly in our emails/communications, and we may share personal information with them if you have submitted such information to us, such as your name, postal address, email address, or device ID.  Our partners may link the nonpersonal information we share with them to the cookie stored on your browser or device, and they may collect information such as your IP address, browser or operating system type and version, and demographic or inferred-interest information.  Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. For example, our partners may deliver an ad to you in your web browser based on a purchase you made in a physical retail store, or they may send a personalized marketing email to you based on the fact that you visited a particular website.  To learn more about interest-based advertising in general and to opt out, please visit To opt-out of the use of your mobile device ID for targeted advertising, please see

About those links, though: they’re from other sites, and while we hope you find the experience on those sites appropriate, we can’t be responsible for the stuff on those sites (and do not endorse that content, either). You know, because it’s someone else’s site.

To send the emails, Dan uses Mailchimp. They’re awesome. They also track things like whether you open the email or click links. You can read their privacy policy here.

If this Policy changes in the future — and it may at any time (although it took so long to write this) — Dan or someone else later working on Now I Know will let you know.